Every number on this site is computed from public, sourced data.

1. Colorado housing volume per territory

Our 12 Front Range territories are built from US Census ZIP-code population data, residential address counts from USPS, and current sales-volume rates reported by the regional Realtor associations. Each territory's monthly listing volume figure (e.g., Denver Central 300, Colorado Springs 720) is the trailing twelve-month average of MLS-reported under-contract listings, weighted by ZIP population and adjusted down for the share of transactions that close without a listing agent.

Sources: Denver Metro Association of Realtors monthly market trends report; Pikes Peak Association of Realtors statistics; Information & Real Estate Services (IRES) MLS northern Colorado; Boulder Area Realtor Association statistics; Colorado Association of Realtors statewide quarterly data; US Census Bureau American Community Survey ZIP-level housing-unit estimates; USPS residential delivery point counts.

2. Inspection-issue incidence (how often inspections flag a roof)

Our default 18 percent slider value for roofing-issue incidence reflects the share of home inspections in mature-housing-stock metros that surface roof material defects, age-related concerns, or condition deficiencies serious enough to warrant repair quotes during the under-contract period. This is on the conservative side of the published band, which runs from 15 to 30 percent depending on housing age and geography. We chose conservative because under-promising on the slider, then letting the customer move it up if their experience says so, is more defensible on the call.

Sources: International Association of Certified Home Inspectors (InterNACHI) inspection standards and defect-rate studies; American Society of Home Inspectors (ASHI) practice guidelines and inspection findings frequencies; Insurance Information Institute roof-claim incidence by region; Verisk / ISO Property Claims Services regional roof-damage data; National Association of Home Builders roof-condition surveys; Roof Coatings Manufacturers Association field reports.

3. Close rates: shared lead vs exclusive lead

The shareFactor in our calculator (0.28 for non-exclusive subscribers, 0.82 for exclusive) is the most important number on the page. It expresses the fact that a listing agent receiving your email alongside four other roofers' emails will close with you a fraction of the time, while a listing agent receiving only your email closes with you most of the time, minus the share she defaults to her pre-existing vendor relationship.

Published industry data on shared-vs-exclusive lead close rates:

• BaaDigi reports shared roofing leads close at 8 to 15 percent and exclusive leads at 35 to 40 percent.
• ActiveProspect and Minyona report shared leads at 2 to 5 percent and exclusive at 10 to 20 percent or higher.
• Inquir and BrokerCalls report exclusive at 10 to 20 percent on average, with top operators exceeding 30 percent.
• The ratio between exclusive and shared close rates is consistently reported at 3x to 5x across every published source.

We modeled the lift at approximately 3x, sitting comfortably in the middle of the published band and acknowledging that the listing agent's existing vendor relationship typically retains roughly 18 percent of closes even when you're the only roofer on the feed.

Sources: BaaDigi shared vs exclusive roofing leads study; ActiveProspect blog: "Buy roofing leads: The 5 best lead providers"; Minyona blog: "Exclusive vs. Shared Leads: The Real Cost Difference for Contractors"; Inquir blog: "Exclusive Roofing Leads for Roofers & Installers"; BrokerCalls: "The Ultimate Guide to Buying Roofing Leads That Actually Turn Into Jobs"; ConstructionLeadPro: "Exclusive Construction Leads vs Shared Leads: ROI Guide"; Aged Lead Store: 2026 Roofing Leads Cost Guide; ProLine Roofing CRM: 7 Best Roofing Lead Generation Services; ResultCalls: Roofer Pay Per Call Leads.

4. Real estate agent referral close rates (the upper bound)

Our exclusive close rate ceiling is informed by published data on realtor-to-vendor referrals: when a listing agent personally recommends a contractor to a seller, the close rate runs 50 percent and above. We do not model AUC at that level because most AUC engagements are not personal endorsements, they are warm intros that the agent makes by passing along an email. We sit between cold and personally-vouched.

Sources: Frontier Growth: "Why Realtors Are a Roofing Company's Best Referral Source"; JobNimbus: roofing referral economics; Roofing Insights: "How to Get Realtor Referrals"; Modernize: contractor-referral conversion data; Houzz Pro: home-pro referral studies; Quality Contractor Network: referral-vs-cold conversion benchmarks.

5. Average closed-job values by trade

The $15,000 default for average closed roofing-job value reflects the median Colorado roof replacement cost in 2025-2026. The slider extends from $5,000 (small repair work) to $60,000 (premium materials, full tear-off, complex roof lines). Customers should set this to their own historical average, which most established roofers know to the dollar. Equivalent ranges for other trades modeled in the spreadsheet:

• HVAC system replacement: $7,000 to $18,000 (Forbes Home, Angi, This Old House)
• Foundation repair: $5,000 to $25,000 (Forbes Home, HomeAdvisor)
• Restoration / water mitigation: $3,000 to $40,000+ (IICRC industry data, ServiceMaster, BELFOR pricing studies)
• Mold remediation: $2,000 to $30,000 (CDC guidance, EPA mold remediation standards, industry pricing)
• Radon mitigation: $800 to $2,500 (EPA, CDPHE, Colorado Department of Public Health)
• Plumbing remodel: $2,000 to $15,000 (HomeAdvisor, Angi)
• Electrical service upgrade: $1,500 to $4,000 (Forbes Home, HomeAdvisor)

Sources: Forbes Home cost guides (2025-2026); Angi cost calculators (2025-2026); HomeAdvisor true cost reports; This Old House remodeling cost reports; Modernize roofing and trade cost data; Remodeling Magazine Cost vs. Value Report (Denver and Colorado Springs metros); NAHB Construction Cost Survey; CertaPro Roofing market data; Owens Corning roofing-cost reference materials; HomeGuide trade cost benchmarks; Fixr cost averages.

6. Competitor lead-generation pricing

The cost-per-lead figures used in the comparison panel (HomeAdvisor / Angi Pro Ads at $200 per lead, Google Local Services Ads at $130 per lead for Denver roofing) are pulled from published 2025-2026 industry analyses and customer-reported data. We use Denver-specific rates rather than national averages because per-lead cost varies dramatically by metro, vertical, and job-value richness, and the national-average figures undersell what Front Range roofers actually pay.

Why our LSA figure (130) is higher than the Google marketing-page average (15 to 80):

• LSA per-lead cost scales with the job value and competitive density of the metro. Denver mold remediation runs $150 to $180 per lead, Denver roofing $100 to $200 per lead, restoration $130 to $200 per lead. National averages are pulled down by less competitive markets in less expensive verticals.
• Approximately 30 to 40 percent of LSA calls in service categories are info-seekers, renters, DIY questions, or out-of-area inquiries that must be disputed individually for partial credit. The "effective" per-actual-lead cost is meaningfully higher than the billed per-call rate.

Sources: PrimeLSA: Google Local Services Ads Cost Calculator and Denver per-lead data; ALMCorp: Google Local Services Ads Complete Guide; HookAgency: Google Ads vs Local Service Ads For Home Services; AccelerateYourMarketing: Google Local Service Ads Cost 2025; BuiltRight Digital: Google Ads Cost for Home Services 2026 Pricing and ROI Guide; cdcalculators: Local Service Ads Calculator 2026; Graphed: Google Local Service Ad Cost Calculator; BranditMS: Google Local Services Ads Cost, Setup, Ranking and Optimization Guide; Google Ads official Local Services pricing page; TechLifeUnity: How Much Does Angi Cost; FitSmallBusiness: What is Angi (Costs, Features, and Best Alternatives); 7ten Marketing: How Much Does Angie's List Cost For Contractors; SavULLC: Angi Pro Review 2026 Pros, Cons and Lead Costs; HouseCallPro: What Is Angi's List and How Angi Works for Contractors; HouseCallPro: Best Angie's List Alternatives and Competitors for Contractors; Angi Pro Support documentation; Optic Marketing Group: A Guide To The Top Lead Generation Services for Home Service Contractors; ComradeWeb: Top 10 Lead Generation Services for Home Service Pros.

7. Trade revenue multiplier (40-trade pricing table)

Our pricing across 40 home-service trades scales by a per-trade revenue multiplier ranging from 0.25x (micro-ticket work like handyman jobs) to 2.50x (ultra-premium full-replacement categories like full roof replacement, foundation, major HVAC). The multiplier is derived from three inputs:

• Average closed-job value for that trade (from the cost-guide sources cited in section 5)
• Typical close-rate range for under-contract listing-agent referrals in that trade (from sections 3 and 4)
• The realistic monthly opportunity-set per territory (from section 1)

The multiplier is intentionally not exposed on customer-facing calculators, because surfacing the lever invites haggling on a number that customers do not have the data to negotiate. Our cost-per-lead bands and exclusivity premiums are end-of-line outputs of the multiplier model.

Sources: All sources cited in sections 1, 3, and 5 above; internal pricing-comparable benchmarks pulled from franchise FDDs in matching verticals (Mosquito Joe, Two Maids, Mr. Rooter, Merry Maids, Floor Coverings International franchise disclosure documents); Service Contractor Magazine industry pricing surveys.

8. Cold and warm email outreach response rates

For prospects asking about Managed Outreach (we send the emails on your behalf), our reply-rate assumptions sit at 3 to 8 percent for first-touch warm outreach to a listing agent who has just received an under-contract inspection report. This is meaningfully above pure cold B2B email (1 to 5 percent), because the agent has an immediate transactional reason to read the message: she is actively trying to keep the deal together.

Sources: Built For B2B: B2B Cold Email Benchmark 2025; HubSpot State of Sales Email reports; Mailshake cold email open and reply benchmarks; Smartlead cold-outreach industry studies; Apollo.io email-engagement benchmarks; Lemlist sales-email response data; Woodpecker email-deliverability and reply-rate studies; Reply.io industry benchmarks; QuickMail.io cold-email response-rate studies; Salesloft state of revenue intelligence.

9. Multi-territory bulk-discount and exclusivity pricing structure

Our daily-feed pricing of $873 for the first territory and $437 for each additional (a 50 percent bulk discount, the franchise pattern) is consistent with how franchise systems and lead-gen subscription platforms structure multi-territory deals. Exclusivity pricing at $6,250 per first territory and $3,125 per additional reflects the documented practice of charging higher fees for territory-exclusive franchise grants.

Sources: Franchise Matchmakers: Understanding Franchise Territories Exclusive vs Non-Exclusive Rights; 1851 Franchise: Explaining Franchise Territories and Exclusivity Agreements; FranNet: What you Need to Know about Choosing a Franchise Territory; Varnum LLP: Exclusive vs Protected Franchise Territories; Floor Coverings International: What Are Exclusive Territories in Franchising; Two Maids Franchise: Exclusive Territory Franchise Agreement; Merry Maids Franchise: How Exclusive Territory Franchise Agreements Work; Franchise Creator: Exclusive vs Non-Exclusive Territories Choosing the Right Model; Way Law: Yours, Mine, Ours Understanding Franchise Territory; Dogtopia Franchising: What Are the Different Types of Territories in Franchising.

10. Limitations, assumptions, and update cadence

We are transparent about three structural limitations of the model:

• Listing-agent referrals are not equivalent to homeowner inquiries. An LSA call is a homeowner who already wants service. An AUC listing-agent contact is one step removed. We model that gap honestly using the shareFactor.
• Territory volumes are trailing twelve-month averages. Markets fluctuate with interest rates, seasonality, and inventory. Numbers may swing 20 to 30 percent quarter to quarter. We update them quarterly.
• Close rates depend on the operator. A roofer with sharp follow-up will close at the top of the band. A roofer who lets emails sit will close at the bottom. The slider lets each customer dial in their own self-honest number.

This page is reviewed and refreshed every quarter. Source links are checked for accuracy and new published research is integrated.